We're in a Business of Reaching Out
Here are the facts that marketers have been dealing with in the past few years:
- Interruption no longer works (the 6% who remembered your ad before are less likely to even see your ad now)
- Buyers have more power and choice than ever before and focused on their needs
- The barrier of entry for entry is seemingly non-existent when it comes to the internet
So what’s key here? Marketers have been adjusting and pushing out great strategies; highly targeted content, engagement, listening, etc. The common theme with the organizations who are winning and crushing it? They’re reaching out.
I remember listening to a speaker when I was younger who stood in front of the audience and asked, “Who wants $20?” Hands everywhere shot up. People shouted, hollered, jumped, and stood on their chairs, but one kid in front ran up to the stage and asked for it. He got the $20.But what happens when the same kid has ten people standing in front of him with $20 bills and he can only choose one? That’s where we’re at today.
“The Web is the biggest haystack in the history of mankind, and you’re just a tiny little needle. You might be sharp and you might be shiny, but without help, no one will ever see your Web page, listen to your podcast, or watch your video.” – Seth Godin
It’s more than simply getting involved in the new web tools and sitting around. Reach out and give people a reason to talk about you and with you. Take the time to find them. Seek the people out that don’t know you exist, but are dying to interact with you. Build relationships and convert people into Trust Agents. It’s a buyer’s market and consumers have tons of power, but with a human push and word of mouth, so do you.
I really like your blog and i respect your work. I’ll be a frequent visitor.
My job requires the use of a Facebook Business Fan Page. So far, everything has been going well with it. Unfortunately, one of the wonderful things about Facebook pages are their usernames. As a Page, we should be able to set a username in order for our link to read something like: http://www.facebook.com/reitzunion. I can access the page that allows me to edit the username, however it will not complete the loading to make the username official. I have attempted this process on over 6 different computers, using different browsers, different possible usernames, at different times of the day. Nothing seems to work. When asking for assistance from Facebook, I receive a short and completely noninformative email telling me to read the rules. I have done this with no success. We have the minimum number of fans, and no clue as to why this is not working.
Do you have any advice?
Hi Ashley, I’ve sent you an e-mail.