Comments for howardkang.com - Howard Kang

Comment on Creating & Promoting a Remarkable Facebook Fan Page by jeff johnson

jeff johnson — Thu, 09 Dec 2010 11:57:24 +0000

i agree with the above article as your fan page should be attractive enough to catch the eyes of the visitors.. it should have a professional look and also display you business information and products in a precise manner.. Buy Facebook fans | make a fan page |

Comment on Why Foursquare and Gowalla Campus Tours Will Fail by Seth McCall

Seth McCall — Wed, 09 Jun 2010 16:24:08 +0000

Totally agree with Patrick Powers here. I don’t think the value of trips can be discounted completely.

Comment on How to Consistenly Engage Well Online by Todd

Todd — Tue, 08 Jun 2010 14:13:12 +0000

Howard, speaking of face to face… pick a game: http://www.packers.com/gameday/schedule/2010

Serious.

Comment on How to Consistenly Engage Well Online by Seth

Seth — Mon, 07 Jun 2010 18:54:30 +0000

Great and interesting post! I think the face to face approach works really well for responsive communications where we, as a brand or institution, are answering questions or engaging with a community member who has initiated a discussion.

However, I don’t think this comparison works as well for communications that we are starting. A quick look at any email campaigns open rates would show that our audience doesn’t have the same attention span with email as they would in person. They delete or quickly scan our message and move on to the next. We should still keep the language comfortable and informative, like you would in a face to face interaction, but I think we must accept and acknowledge the different attention spans in order to be successful.

If you’re using an email campaign to open a dialogue and foster a relationship, than it’s important that your first “hello” isn’t a monologue. Share some information, keep it short and give plenty of time to listen.

Comment on Why Foursquare and Gowalla Campus Tours Will Fail by Facebook in Higher Education – 5 Reasons Higher Ed can Forget about Foursquare

Fri, 04 Jun 2010 00:05:04 +0000

[...] One of the big ideas for higher ed that I keep seeing tossed around is that marketers could use services like Foursquare or Gowalla to produce self-guided campus tours. In case you missed it, BlueFuego’s Howard Kang debunked this myth back in April with a great blog post outlining exac…. [...]

Comment on Creating & Promoting a Remarkable Facebook Fan Page by Josiah Russell

Josiah Russell — Wed, 05 May 2010 11:30:33 +0000

I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.`,-

Comment on Why Foursquare and Gowalla Campus Tours Will Fail by Patrick Powers

Patrick Powers — Wed, 28 Apr 2010 19:17:11 +0000

Gowalla and FourSquare campus tours (along with every other form of social media) will fail if we expect them to replace real engagement with real people. You said it best here: “Gowalla and foursquare can be used creatively to augment the traditional tour as well as help create memories (which have huge power), but again, does not work by itself.” Similar statements can be made about Facebook, Twitter, et al.

Comment on Why Foursquare and Gowalla Campus Tours Will Fail by Mary Jo Stockton

Mary Jo Stockton — Wed, 28 Apr 2010 19:11:54 +0000

I don’t think these tools can be used to guide the tour (not yet anyway) but there are definite ways to enhance the tour. I could see it being used like a scavenger hunt

Comment on Why Foursquare and Gowalla Campus Tours Will Fail by Jordan Myers

Jordan Myers — Wed, 28 Apr 2010 14:49:58 +0000

Great insights! I’ve actually been toying with the idea of a Foursquare tour but was holding back over many of these concerns. I think the technology will have to go a couple steps farther before it could be effective in helping us achieve our goal of engaging students.

Comment on Creating & Promoting a Remarkable Facebook Fan Page by Warning Tape

Warning Tape — Sat, 10 Apr 2010 08:07:01 +0000

At the moment the visits from Facebook are around the 60% New Visitor level. I only made the change a few days ago that forces them to visit the site to read the full article but I’ll know more over time.

I’d expect there will be some readers that subscribe via multiple methods but I expect the majority will use their preferred reading method as it’s pretty pointless subscribing to the same content in different clients.