Here are the facts that marketers have been dealing with in the past few years: Interruption no longer works (the 6% who remembered your ad before are less likely to even see your ad now) Buyers have more power and choice than ever before and focused on their needs The barrier of entry for entry [...]

There’s been a huge growth in Twitter over the past couple of months and with that there’s been an influx of social media marketers, gurus, and consultants touting Twitter as a panacea for customer service issues, an easy way to boost traffic, and a simple pathway into possessing a strong web-presence. While I agree that [...]

I’m just going to be completely blunt and tell you that I think the social media portion of my web strategy has been a failure so far. Yes, I’m only a month in and awareness has increased and volunteer numbers have gone up, but I want more. It isn’t that social media is “not working” [...]

My thoughts on this question. Please comment up and let me know what you think! Links Mentioned: Kami Huyse – @kamichat – http://overtonecomm.blogspot.com Chris Brogan – @chrisbrogan – http://chrisbrogan.com Gary Vaynerchuk – @garyvee – http://garyvaynerchuk.com (http://tv.winelibrary.com) *A Kodak family favorite: Todd Sanders – @tsand – http://utodd.com (http://www.youtube.com/watch?v=PA69dFMAfPY) (*Note: I just used family stuff to help [...]

Today I’ll be focusing on the elements that can help make your Facebook Fan Page for your office/business/organization remarkable and tips on how to promote it. Facebook Fan Pages used in the most effective way are gateways; one-stop-shops. What do I mean by that? Think of your fan page as the exterior of a house. [...]

In a meeting yesterday my office discussed Facebook and where to focus our attention: groups, profile, or fan page? I responded that I believe we should be focusing 65% on the fan page, 25% on the group, and 5% on the profile page. I believe that using all mediums are important, but the fan page [...]