I’m just going to be completely blunt and tell you that I think the social media portion of my web strategy has been a failure so far. Yes, I’m only a month in and awareness has increased and volunteer numbers have gone up, but I want more. It isn’t that social media is “not working” [...]

Today I’ll be focusing on the elements that can help make your Facebook Fan Page for your office/business/organization remarkable and tips on how to promote it. Facebook Fan Pages used in the most effective way are gateways; one-stop-shops. What do I mean by that? Think of your fan page as the exterior of a house. [...]

In a meeting yesterday my office discussed Facebook and where to focus our attention: groups, profile, or fan page? I responded that I believe we should be focusing 65% on the fan page, 25% on the group, and 5% on the profile page. I believe that using all mediums are important, but the fan page [...]