Here are the facts that marketers have been dealing with in the past few years: Interruption no longer works (the 6% who remembered your ad before are less likely to even see your ad now) Buyers have more power and choice than ever before and focused on their needs The barrier of entry for entry [...]
Archive for the ‘community’ Category
We're in a Business of Reaching Out
July 29th, 2009 | community, marketing, social media | Howard Kang | 3 CommentsTwitter Doesn't Cut It
July 9th, 2009 | community, marketing, social media, Twitter | Howard Kang | 1 CommentThere’s been a huge growth in Twitter over the past couple of months and with that there’s been an influx of social media marketers, gurus, and consultants touting Twitter as a panacea for customer service issues, an easy way to boost traffic, and a simple pathway into possessing a strong web-presence. While I agree that [...]
Is Social Media Yours, Mine, or Ours?
February 24th, 2009 | community, marketing, social media, video | Howard Kang | 5 CommentsMy thoughts on this question. Please comment up and let me know what you think! Links Mentioned: Kami Huyse – @kamichat – http://overtonecomm.blogspot.com Chris Brogan – @chrisbrogan – http://chrisbrogan.com Gary Vaynerchuk – @garyvee – http://garyvaynerchuk.com (http://tv.winelibrary.com) *A Kodak family favorite: Todd Sanders – @tsand – http://utodd.com (http://www.youtube.com/watch?v=PA69dFMAfPY) (*Note: I just used family stuff to help [...]
The Importance of Community
January 15th, 2009 | community, personal, video | Howard Kang | 4 CommentsAbout an hour ago I read a great post by Kami Huyse that spoke my heart. A topic that has been coming up quite a bit in conversations with my friends lately has been centered around the idea of interdependence. It started when my friend Nick Millar talked to me about his positive impression of [...]
