Posted by Howard Kang, Ignition Officer When interviewing for a job we tend to use a formal tone as that’s what interviews demand. We have our resume prepared listing our achievements, past successes, work history, as well as a few bulleted points of what makes us unique. When we’re on a date (don’t worry, it’s [...]

Currently working on revamping the website. The link you may be looking for is down, but will be back up shortly! Going to be changing things around here and there.

Posted by Howard Kang, Ignition Officer Want to know how to consistently engage well online? Want to know how you should respond to comments, craft great e-mails, know great, valuable and relevant content to post, etc.? The solution isn’t as hard as you imagine. In fact I can fit it into three words (technically, two): face [...]

Posted by Howard Kang, Ignition Officer Back in March I decided to go on foursquare and Gowalla tours of Harvard’s campus while I was in Boston visiting clients. I’ve never been to Harvard’s campus, so I thought it’d be the perfect opportunity to understand the perspective of a prospective student. I’ll share my experience with [...]

Posted by Howard Kang, Ignition Officer KISS – The usability mantra, the creed of the web designer, the secret of marketing…we’ve already heard it all before. It’s one of those messages that gets drilled home so much to the point that it becomes noise and we forget about it; …not so fast. These tools available [...]

Posted by Howard, Ignition Officer “In 2014 we’re adding a new science building with the newest in digital innovation.” “There are plans right now of adding a student union to campus soon.” “We will add a collection of 1st Edition Dr. Seuss books to our library in the future.” In higher ed we encounter this [...]

Here are the facts that marketers have been dealing with in the past few years: Interruption no longer works (the 6% who remembered your ad before are less likely to even see your ad now) Buyers have more power and choice than ever before and focused on their needs The barrier of entry for entry [...]

There’s been a huge growth in Twitter over the past couple of months and with that there’s been an influx of social media marketers, gurus, and consultants touting Twitter as a panacea for customer service issues, an easy way to boost traffic, and a simple pathway into possessing a strong web-presence. While I agree that [...]

I’m just going to be completely blunt and tell you that I think the social media portion of my web strategy has been a failure so far. Yes, I’m only a month in and awareness has increased and volunteer numbers have gone up, but I want more. It isn’t that social media is “not working” [...]

I’ve been inspired by the great Todd Sanders (@tsand) and am going to be participating in the Springfield Polar Plunge. I didn’t know it was even going to happen in Springfield until yesterday. If you don’t know what the Springfield Polar Plunge is, it’s basically a benefit for the Special Olympics. Plungers like me will [...]